Automated Lead Qualification via Email: The M-Sieve
Today, I wanted to talk to you, my theoretical readers, about something that doesn’t get brought up much by the online marketing community: lead qualification. If you’re extremely busy and just want...
View ArticleA Good Example of Honest Communication
We’re pretty partial to our email newsletter (they’re, let’s say, unique). But every once in a while, we stumble upon a really awesome and well done email campaign that we have to share. And that’s...
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Copy We Like: Moo.com Celebrates Their Birthday
We always like spotlighting great copy, even if it’s not our own. We received an email from Moo.com – a fun print company that specializes in business cards and tiny little calling cards – presenting...
View ArticleEmail Hacking: 9 Simple Steps to Better Open Rates
MarketingSherpa recently had a bit of a short stub about factors that influence open rates. Unfortunately, they don’t seem to be too big about providing real insight about what you can do to make these...
View ArticleSegmenting Email Lists With Google Analytics the Easy Way
We’re on a Google Analytics hacking kick, so we’re gonna keep it going for a little bit longer. This time, we’re going to add segmenting email lists to the mix. Because Mailchimp is awesome, we’re...
View Article10 Really Awful Tips on Email Marketing, or How To Sell Bullshit
It’s been a while since we wrote a blog post. It’s not that we stopped believing content marketing by way of blogging is an awesome way to get attention. Instead, we (and I mean I, specifically) ran...
View ArticleA Few Ways You Should be Marketing Content
Content is just a part of content marketing. There’s also the whole marketing part. If you have rock solid content but no way to get it in front of people, perhaps you should have a marketing content...
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6 Tips to Enhance Your Content Promotion
Content promotion can be difficult. It takes a lot to stand out from the crowd, or even to just gain the confidence to promote oneself. Or maybe your recent analytics revealed that you’re in a rut and...
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5 B2B Company Newsletter Tips to Increase Open Rates
Email is still one of the top content distribution channels for B2B marketing. It’s not that surprising, given that it’s a great way to stay top of mind and let subscribers know of company news and...
View ArticleHow to Leverage Customer Feedback into Your Content Marketing Strategy
It’s a whole new year – time for a fresh start. That usually means first evaluating the past year. What is there in the last several months you can learn from that will better optimize your content...
View Article24 Content Distribution Channels You’ve Never Considered
You’ve got a cavalcade of content. Now you need to the distribution channels to get it where it needs to be. Well, how do you do that? Fret not – there’s a ton of content distribution channels and...
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